Front Cover Research
Make-up Artist
Make-up Artist magazine's first issue
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Make-up Artist Michael Key magazine's 'Make-up Artist' started in 1996 as a simple flier called Craft News; since then, it has become the make-up community’s top resource for innovative make-up techniques and the latest industry news and trends. Read in more than 70 countries world wide, Make-Up Artist is a bimonthly source for pros and aspiring artists working in film, fashion, TV, theater, retail and more. But the helpful tips, inspiring images and insider information have been a big hit with the public, too. We reach generations of artists around the world through the pages of our magazine and our online edition.
Editor: Michael Key Frequency: Bimonthly Publisher: Michael Key Founder: Michael Key First issue: June/July 1996 Based in: America Language: English Website: https://makeupmag.com/ |
Prosthetics
Since our launch in 2015, Prosthetics Magazine is now stocked in 33 shops across 11 countries and 4 continents and they are found us throughout Europe, North America, Australia and Asia.
Prosthetics magazine team quote: “Our aim is to look beyond the gloss that publications about the film industry and the arts can often be adorned with, and get to the real stuff of what it means to be an artist working in the field of prosthetics and special make-up effects. Inside you’ll find in-depth interviews with the people who run the FX studios and deal with the issues of working in our industry and related fields on a day-to-day basis. Here is an opportunity to really hear their voices, understand the environments in which they work and appreciate what really goes into their achievements. We strip the craft right back to the materials it uses, look at the origins of significant ones and the tech spec of specific projects.” Editor: Neill Gorton Frequency: Quarterly Publisher: Neill Gorton First issue: Summer 2015 Based in: United Kingdom Language: English Website: http://www.prostheticsmagazine.co.uk/ |
General Codes and Conventions
Masthead
Usually has a trademark such as the same font for each issue and it is unique to each magazine. Usually short and only one word. Fills the width of the cover page or in the top left corner. Positioning statement - how the magazine positions itself in the market place against the competition. Price and issue and date are normally around the masthead.
Main image
The main images dominates the front cover, it's usually a medium close-up or close-up, sometimes the image covers part of the masthead but is always in direct address to the reader.
Puff
Offers somethings else to the magazine such as a free givaways.
Buzz words
Usually with the main feature article, used to attract attention eg. "EXCLUSICE, FREE, PLUS"
Barcode
This will be positioned at the bottom right, or up the right side. Along with it will sometimes be the date/month of the edition, price, website and issue number.
Anchorage text
Goes with the main image on the front cover of the magazine and is normally linked with the main article. Usually a sub line in smaller text giving more information about the article.
Sell lines
Line of text on the front cover designed to attract the audiences attention and make them pick the magazine up and look inside. Sell lines are normally based on the left hand side of the page because that is the side that is shown when magazines are displayed.
Usually has a trademark such as the same font for each issue and it is unique to each magazine. Usually short and only one word. Fills the width of the cover page or in the top left corner. Positioning statement - how the magazine positions itself in the market place against the competition. Price and issue and date are normally around the masthead.
Main image
The main images dominates the front cover, it's usually a medium close-up or close-up, sometimes the image covers part of the masthead but is always in direct address to the reader.
Puff
Offers somethings else to the magazine such as a free givaways.
Buzz words
Usually with the main feature article, used to attract attention eg. "EXCLUSICE, FREE, PLUS"
Barcode
This will be positioned at the bottom right, or up the right side. Along with it will sometimes be the date/month of the edition, price, website and issue number.
Anchorage text
Goes with the main image on the front cover of the magazine and is normally linked with the main article. Usually a sub line in smaller text giving more information about the article.
Sell lines
Line of text on the front cover designed to attract the audiences attention and make them pick the magazine up and look inside. Sell lines are normally based on the left hand side of the page because that is the side that is shown when magazines are displayed.
Deconstruction Of a Magazine Cover
Target Audience and Represention
Demographic audiences
Age Range
This genres age audience would be 18-35 year olds because it is a niche genre. These types of magazines would not be read by the elderly and they would not be read by younger children.
Gender
This genre of magazine would be read by both women and men depending who was buying the magazine.
Nationality/Race
This genre would attract any nationality and race. It again depends on who buys the magazine and because this genre can be quite creative it is never time specifically at any race or nationality. This genre does however use all types of ethnic groups.
Psychographic audiences
Interests
This genre would interest ‘Professional’ makeup artist and people who have a true passion for makeup. This genre could also attract people who are studying makeup in collage or university. This genre would be bought by specific types of people.
Age Range
This genres age audience would be 18-35 year olds because it is a niche genre. These types of magazines would not be read by the elderly and they would not be read by younger children.
Gender
This genre of magazine would be read by both women and men depending who was buying the magazine.
Nationality/Race
This genre would attract any nationality and race. It again depends on who buys the magazine and because this genre can be quite creative it is never time specifically at any race or nationality. This genre does however use all types of ethnic groups.
Psychographic audiences
Interests
This genre would interest ‘Professional’ makeup artist and people who have a true passion for makeup. This genre could also attract people who are studying makeup in collage or university. This genre would be bought by specific types of people.